Creative focused universities and colleges contribute £8.4bn and over 312,000 jobs to the UK economy.

A new report into the economic impact of these institutions shines a bright light on the huge contribution they make to the nation’s prosperity – both directly and indirectly, providing highly skilled graduates.

Professor John Last, Vice Chancellor, Norwich University of the Arts and GuildHE Vice Chair, said:

“This report provides clear evidence that with a multi-billion pound contribution to the economy, creative industries and the universities and colleges that support them are in an extremely strong position to be significant contributors to the delivery of the Prime Minister’s Industrial Strategy.”

“Research and innovation employers increasingly recognise the value of creativity in their workforce. As the Chancellor makes his Autumn Statement we hope he will too and acknowledges the essential pipeline of creative graduates provided by universities and colleges.”

The report by GuildHE, higher education representative body – along with ukadia (specialist art and design institutions), and the HEAD Trust working with Emsi – also showcases a number of case studies including the computer games industry hub at Abertay University, Dundee and the role of Plymouth College of Art in establishing a creative school, as well the wider cultural contribution of these institutions.

To download and read the full report click the following link: executive-summary-final2_guildhe.

Tweet-able infographic: social-media_guild-he_3

One-page Factsheet: factsheet_guildhe

Click the following link to visit the Emsi website:



Woburn House
20 Tavistock Square
London WC1H 9HB
Tel: 020 3393 6132
Charity Number: 1012218

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